

Customer relationship management is about more than technology – it’s about customers. Dynamics CRM frees managers, salespeople, and customer service employees from time-consuming processes and empowers them with the information they need to focus on selling effectively and delivering quality service – the business of building a profitable customer relationship.
With Dynamics CRM, that vision extends to mid market businesses. Built from the ground up using Microsoft .NET technologies and designed for low total cost of ownership, Dynamics CRM will transform the way your company improves sales and service profitability, creating an interconnected workplace that extends across business systems and Web services.
Shorten the sales cycle and improve close rates with leads and opportunity management, automated sales processes, quote creation, and order management. Maintain contact with customers via targeted e-mail; use Microsoft Word to create print communications.
Customer service representatives can manage cases from initial contact through resolution, access a searchable knowledge base of support information, and respond quickly and accurately to customer needs with automated routing and queuing of support requests. Dynamics CRM provides a comprehensive solution that is familiar to users, completely customizable to your business practices, and scalable to meet enterprise demands.
Provide marketing professionals with robust data cleansing and segmentation tools, leading campaign management features, and insightful marketing analytics to increase the effectiveness of marketing programs, improve efficiency, and better track key metrics.
Encourage user adoption and enable people to work more productively by providing a CRM solution with a familiar, intuitive user interface. Microsoft Dynamics CRM 4.0 delivers CRM functionality and data as an extension of Microsoft Office Outlook so users can work in an environment they already use and understand.
Promote consistent, rapid execution of marketing, sales, and service processes with an extensive platform and workflow tools. Microsoft Dynamics CRM 4.0 provides exceptional access to design tools built for end users, power users, and administrators so they can build custom solutions that streamline everyday processes and capture best practices.

